The brands who manufacture these products do not include a black or white face on the packaging to indicate that the product is intended for a specific ethnic group.
When it comes to your hair, you should be aware of its porosity, density, and texture so that you can make a decision about which product to use.
Are shea moisture products for African American hair?
Once you know what nutrients your hair needs, you can simply search for which product is most suited to your hair's specific requirements.